Digital communication employing comic and spokes character within contemporary education
Literature supports the view that comic/character identities employed within marketing campaigns/strategy have proved beneficial in respect to brand personality and consequently equity. Comic/character icons ‘spokes characters’ adopting the role of graphic representatives for a company/product/service have also shown an increase in popularity since their advent, particularly due to a non-threatening demeanor and advancing technology; enabling greater interactive consumer experience.
This investigation employing simple drawn icons/visual content and predominately off the shelf digital tools brings the character icon into the realm of education and teaching process (through a blended delivery approach). The premise being that character icons not only induce pleasure into a learning mix (by aligning story, ease of use and fun), more importantly they can help facilitate an informed iterative learning experience that transcends traditional methods.
The character creation process employed within the presentation utilizes simple static art/graphic design at its core building into interactive animation, AR (Augmented Reality) and potential implementation of AI (Artificial Intelligence) in which to expand storytelling beyond a single level surface.
Featured Speaker Bio
Phillip Andrews is both a design practitioner and teacher having worked in advertising, graphic design (NZ and UK) and education for over three decades. During this time he developed a passion for simple character design as a communications medium. Initially constructing character icons for the advertising industry in the 90’s, through to deeper investigation of Spokes Characters for a Masters Degree in 2005, his current study utilising digital technologies addresses; character likeability, non-threatening delivery of information, AR (Augmented Reality) and AI (Artificial Intelligence).